Fawry came up in 2007 by Technology expert Ashraf Sabry to beat the pressing need for convenience and easy payments in a country where traffic congestion and complex procedures are daily challenges that face consumers. In 2008, Fawry was established after garnering the support of major investors like Raya Holding, Technology Development Fund (Ideavelopers), Arab African International Bank, HSBC, Alexbank and recently joined International Finance Cooperation (IFC). Fawry’s management team united financial and information & communications technology (ICT) executives with broad experience and decades of senior management at top regional organizations and Fortune 500 companies.