Adwords / Pay Per Click Advertising

Looking for an effective marketing strategy that provides quick results?
Pay Per Click Advertising is what your business needs!

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What is Pay Per Click Advertising?

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. PPC "display" advertisements are shown on web sites with related content that have agreed to show ads. PPC advertising services generate huge volume of traffic on websites and enable businesses to get leads in an effective manner.

How is Adwords an effective marketing technique for your business?

Adwords is one of the top PPC service that guarantees quick result, without the heavy price tag. This service makes sure that not a penny goes waste as the user pays only for qualified leads. The adverts are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.

Pay Per Click Marketing is a powerful marketing approach that allows business owners to view and measure results instantly. It is sub-categorized in different models which are selectively used by a pay per click advertising company to produce the right results.

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Flat-rate PPC

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the Cost Per Click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors.

Bid-based PPC

In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

There are several benefits associated with PPC Advertising

Instant Results

Pay only for performance

Total control over your campaign and your costs

Increase local visibility

Small initial investment

Custom Budgeting

A Pay Per Click campaign can be set up by a PPC advertising agency by taking into account the following:

Daily Budget

How many hours you want to show your ads?

Network List (Mobile, tablets, or Desktop)

Location for Ads (Local Area, Country Area, or Worldwide)

Credit Card Information

Size of Banners for Advertise (Image or Gif file by width and length)

Client Choice Keywords

We're an experienced pay per click agency providing professional PPC services in Dubai, Egypt, Abu Dhabi, Kuwait, Qatar, as well as KSA.