Social Media Marketing has a better 100% effect on your lead-to-close rate than any outbound marketing tool. Most of B2B marketing -if not 84% of it- uses social media forums to the best.
At this point, not having an active social media presence for your brand is just like sleeping in a meeting and not getting why your colleague is getting all the new accounts. Social Media Marketing is important like a hell when it comes to your business growth, and so for the following reasons:
- SMM gets you the highest traffic so easily. By creating stunning posts, it can make a huge difference for your brand and website. From Social Media, you can connect and learn from customers and industry leaders.
- SMM boosts your business website’s SEO. A killer SEO strategy is the most important part for earning top ranking, but SMM will drive website ranking higher and higher in search engine results pages (SERPs).
- SMM helps leading you to a real relationship building. Twitter and Instagram marketing are so cool in terms of interaction you get to have with your customer base. It actually helps you to get insights into their daily lives, what they do love to share, buy, and sell and what kind of websites they interact the most to.
- Social Media Users are more receptive to your message. They don’t consider what you advertise on social channels as marketing tool or advertisement. They more likely to hear from you what it is all about.
- You can target and re target. Never lose your potential customers, through Facebook targeting tools you can be so specific about your audience. Also, you have the option to install a Facebook pixel on your site and use it to re target the users who visit you — these people are far more likely to convert into solid leads and sales!
- When it comes to NewsJacking, social media is king. Sometimes your brand is mentioned on a TV show. Sometimes it’s not, but you know just how to slide your product into the story to aim the spotlight in your direction. Facebook, Twitter marketing give you a front row seat to the news that’s becoming viral right as it’s happening. Jump in live news at just the right time and you’ll earn some major media attention — and that’s something you just can’t do with a traditional ad campaign.
- SMM helps your brand image in terms of responding immediately. If you have a problem with your service/product, or even a rumor, you can act directly and so fast through your channels. Also, you can –through people- take the right steps solving them right. Make sure to hire the right team to keep your brand fresh
- Brands with active social media profile have more loyal customer. Through engaging and interacting – not only tossing a post- you build more corporation and get your vision more wide and trust-worthy.
- Your competition is getting social, so you should too.Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.
- Social media marketing will get you more sales. Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEO s and VP s say they use social media to help make purchasing decisions? Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try sharing coupon codes, with a unique code for each social channel – you may be surprised at which social network drives the most sales.
Why Social Media Marketing is Important?
Why is social media important to businesses? Because your brand doesn’t really exist online if you’re not represented across all social channels – and regularly interacting with your followers, journalists who cover your industry, thought leaders and taste makers, etc. Check ARQQA social media works https://arqqa.net/works/
