Search Engine Optimization

Memorable brands are what we professionally create

At Arqqa Digital, we believe that Search Engine Optimization (SEO) is a vital digital marketing strategy that aims to enhance a website’s visibility on search engines like Google, thereby driving organic traffic. Here’s a comprehensive breakdown of the SEO process that we tailor for any client in the MENA region:


Understanding the Client’s Needs and Market Research

The initial stage involves gaining a thorough understanding of the client’s business, objectives, and target audience. This includes conducting industry research, analyzing competitors’ strategies, and identifying relevant keywords. During this phase, it’s crucial to comprehend the cultural nuances and preferences of the MENA region’s audience to ensure our SEO strategies are locally relevant and engaging.


Website Audit

We conduct a thorough website audit to identify current strengths and weaknesses in terms of SEO. This audit includes checking website structure, user experience, content quality, backlink profile, loading speed, mobile-friendliness, and other technical SEO elements.


Keyword Research

We identify relevant keywords that your target audience uses to search for the products or services your client offers. These keywords are strategically used in the website content, meta tags, URLs, and other on-page elements.


On-Page SEO

This involves optimizing individual webpages on the site to rank higher and earn more relevant traffic. This includes optimizing title tags, meta descriptions, content, and internal links. It also involves improving site speed, mobile-friendliness, and overall website usability.


Off-Page SEO

Off-Page SEO refers to actions taken outside of the website to improve its search engine rankings. This primarily involves building high-quality backlinks from authoritative websites. Other strategies include social media marketing, guest blogging, and influencer outreach.


Content Creation and Optimization

Creating high-quality, informative, and engaging content is crucial for SEO. Content should be optimized using relevant keywords and should provide value to the target audience. This can include blog posts, tutorials, infographics, videos, and other types of content.


Performance Tracking and Reporting

We continuously monitor the website’s SEO performance using tools like Google Analytics and Google Search Console. This helps in tracking keyword rankings, organic traffic, bounce rate, conversion rate, and other key SEO metrics. Regular reporting and analysis of these metrics are important to understand the effectiveness of our SEO strategies and make necessary adjustments. SEO significantly impacts a company’s growth. By improving a website’s visibility on search engines, SEO helps attract more organic traffic, leading to higher conversion rates, improved brand awareness, and ultimately, increased revenue. Given our expertise and understanding of the MENA region, this process can effectively create a robust SEO strategy for clients across various sectors.


Shopify SEO

 help businesses optimize their Shopify store for search engines and attract more organic traffic to their website.