Airlines & Travel
Every empty seat is a media plan that failed.
Airline media is bought by market. It should be bought by route.
Most carriers run one national campaign across routes with wildly different demand curves, load factors, and booking windows. Budget gets spread evenly across a business that isn't even. The result: high-demand routes are under-fed and low-demand routes waste spend that will never convert.
How we deploy it.
Media follows the booking system, not the other way around, every route gets its own budget curve, driven by live seat availability.
Amadeus PSS integration wired directly into the booking flow and reporting
Dynamic budget allocation by route, season, and seat availability
Booking-direct strategy that reduces dependency on OTA commission
Conversion-first funnel engineering before traffic is ever scaled
Proof, not theory.
KSA, Airlines
Nile Air
Nile Air was bidding against itself across three agencies with no unified measurement. Consolidating strategy and rebuilding the booking flow around conversion, not just traffic, turned digital into the airline's top revenue channel.
Read the full case study237x ROAS, 83M SAR digital revenue on 350K SAR spend
Built for this sector.
Strategy & Consulting
Technology
Performance Marketing
Amadeus Integration
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