Fintech & Banking
The trust economy runs on proof, not promises.
Fintech growth dies in the compliance review, not the ad account.
Every creative line has to clear legal before it clears media. Most agencies design campaigns first and negotiate compliance after, burning weeks and budget on assets that never launch. In a category where trust is the product, a rejected ad isn't a delay, it's a missed adoption window.
How we deploy it.
We build the compliance frame into the brief before a single asset is produced, so creative and legal move in parallel instead of in sequence.
Regulatory-aware creative frameworks signed off before production starts
CPA models built on financial-behavior segments, not broad demographics
ASO and paid running in parallel to capture both intent and discovery
Fraud-filtered attribution so spend only chases installs that convert to real activity
Proof, not theory.
Egypt, Fintech
Fawry
Fawry needed mass adoption without a single vanity install. Audience segmentation by financial behavior, not demographics, plus fraud-filtered attribution turned installs into MENA's first fintech super-app by volume.
Read the full case study6M+ installs, 1M active users within 18 months
Built for this sector.
Performance Marketing
App Growth
ASO
Regulatory-Aware Creative
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