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UncategorizedSeptember 25, 20235 min read
The Unconventional Guide to Content Marketing and Video Marketing
Most content marketing advice repeats the same tired rules. The formats and habits that actually build an audience today look different from the standard playbook.
Rethinking the Content Calendar
Posting consistency matters less than posting content worth watching, a smaller volume of genuinely useful or entertaining video routinely outperforms a packed calendar of forgettable posts.
Video as the Default, Not the Extra
Short-form video should be the starting format for most campaigns now, with blog posts, carousels, and static content built as supporting material around it, not the other way around, as many brands still default to.
The best content marketing doesn't feel like marketing: it feels like something worth someone's time on its own.
A
ARQQA Digital
Frameworks and field notes from 13 years of building growth systems across MENA, written by the strategists who run the engagements.
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