A Lead That Isn't Followed Up in Four Hours Is a Lead That's Gone.
ARQQA's CRM practice connects your marketing stack, sales pipeline, and customer data into one automated, accountable system. We implement, integrate, and automate HubSpot, Salesforce, or custom CRM solutions, so that every lead captured is tracked, scored, nurtured, and handed to sales at exactly the right moment.
Category Entry Point
“When leads fall through the cracks between marketing and sales.”
The gap between qualified leads and closed revenue is a process problem.
Leads captured on landing pages that never reach the CRM. Follow-up sequences that run manually when they should run automatically. Sales teams without lead scoring who treat every inquiry identically. We close that gap.
From CRM audit to a fully automated pipeline.
CRM Audit & Architecture
Whether you have an existing CRM or are starting from scratch, we map your customer journey, define pipeline stages, and design the data architecture before any tool configuration begins.
Platform Implementation
HubSpot is our primary platform: we are certified HubSpot partners. We also work with Salesforce, Zoho, and custom solutions. Implementation includes deal pipeline setup, contact properties, lead scoring models, and user permission architecture.
Integration
Your CRM connected to: website forms, landing pages, paid media platforms (Meta, Google), email marketing, WhatsApp Business, and any other touchpoint in your stack. Every lead source tracked. Every touchpoint attributed.
Automation
Lead nurture sequences. Sales task automation. Onboarding workflows. Re-engagement campaigns. Internal notification triggers. Every repetitive process that currently runs manually is mapped and automated.
What's Included
- CRM strategy and architecture document
- Platform implementation (HubSpot / Salesforce / Zoho)
- Pipeline and deal stage configuration
- Lead scoring model design and setup
- Integration with website, ad platforms, and communication tools
- Email automation sequences (5 workflows minimum)
- WhatsApp Business API integration (where applicable)
- Team training and SOP documentation
- 30-day post-implementation support
Tooling: HubSpot (certified), Salesforce, Zapier / Make, WhatsApp Business API.