ARQQA
Branding

Klivvr

A full brand identity for an online bank, built to read as innovative and trustworthy to a generation that banks from its phone.

Client
Klivvr, by Orascom Financial Holding
Industry
Digital Banking
Scope
Brand Identity, Collateral, Art Direction
Market
Egypt

Klivvr, an online bank based in Egypt, approached ARQQA to help establish a brand identity that would resonate with its target audience: young professionals aged 18 to 40 looking for banking that felt innovative, elegant, and trustworthy, not the legacy identity of a traditional bank.

Klivvr prepaid, debit, and credit card designs stacked
A card system that reads as one family across every product tier

The identity was built around a blue-to-purple gradient system and a stylised 'K' mark, chosen to convey innovation and modernity without losing the credibility a bank still has to earn. Clean, youthful typography carried that same balance through every touchpoint.

Klivvr wordmark applied as office signage above a row of workstations
The mark, applied to physical space
Hand holding a white Klivvr credit card with an embossed gradient K mark
The card, as the identity's most-touched object
Klivvr wordmark construction and grid study
Typography and mark construction
Woman using a VR headset, representing Klivvr's innovation-led brand values
Innovation as a brand value, not just a tagline
Man smiling while using his phone, representing Klivvr's everyday banking experience
The everyday customer the identity was built for

Elevation, innovation, integrity, customer-centricity, and dynamism were the five values the system had to carry, so the identity was built to extend cleanly off the card and onto everything else the brand touches, from merchandise to marketing collateral.

Klivvr branded mug with gradient logo
Merchandise
Klivvr branded water bottle with gradient logo
Merchandise
Klivvr branded notebook with the line Modern, simple & fast
Collateral

The new identity had an immediate impact on Klivvr's business, helping it stand out in a crowded online-banking category and giving the brand a consistent face across its website, social channels, and promotional materials.