Kenz'up
5M+ Installs. 3.5x Registration Conversion. New Market Entry.
What was broken.
Kenz'Up was launching into Morocco, a market with different digital behaviors, language considerations, and competitive dynamics. The app needed mass installs that actually converted to registered users, not just downloads.
What we did about it.
ASO was the foundation: localized metadata, A/B tested screenshots, review velocity management. Performance marketing was layered on top with geo-targeted campaigns optimized for post-install events. The funnel was re-engineered to reduce registration friction from 7 steps to 3.
Hard numbers, not adjectives.
The strategy paired targeted online advertising with partner-business promotions and always-on feature content. It grew active users on the platform, strengthened partner relationships, boosted customer loyalty, and lifted engagement with the app's core features.
