Masheed Gate
40K to 300K SAR Monthly Sales. 276% Organic Traffic Growth.
Jan 2022. One city, fifty products, no framework.
MasheedGate.com launched as an online marketplace for building materials averaging just 40,000 SAR in monthly sales, with weak brand positioning and real doubts about scaling on either the on-ground or online side. Operations were exclusive to Dammam, only 50 products were listed, and there was no structured tracking framework or campaign architecture to build on.
A tracking framework first, then the winning mix.
Our belief in data-driven marketing meant hammering on gathering previous data and structuring it toward identifying key challenges before tackling them. Applying a proper tracking and conversion setup across platforms let us identify the winning channel mix, then pilot different campaign structures to reach the configuration that impacted direct conversions by 600x, alongside different creatives piloted across channels and media types.
Hard numbers, not adjectives.
Jan 2023. Six more cities, 3,000+ products.
Average monthly sales scaled to 300,000 SAR alongside high brand positioning, operations expanded from Dammam alone to six additional cities, and the catalogue grew from 50 to more than 3,000 products. The structured tracking framework now standing behind the account enabled better strategic decisions, including exactly where to expand geographically and by category next.
