A Year of Full-Funnel Performance, 4.07x Return on Every Dollar Spent.
A corset brand in Kuwait built a full-funnel Meta program that turned engaged shoppers into a sustained, scalable return across a full year of testing and optimization.
Full-Funnel Performance Marketing, Meta
What was broken.
Perfect Body needed a Meta performance program that could scale efficiently across a full calendar year, not just a single successful campaign, but a repeatable system spanning awareness, traffic, engagement, and retargeting.
What we did about it.
A layered, full-funnel strategy tested and scaled across four stages:
Awareness
Efficient reach at scale, engineered for a very low cost per result across a large volume of impressions.
Traffic
A dedicated traffic campaign drove qualified landing-page visitors at a very low cost per view, feeding the funnel with high-intent prospects.
Engagement
A profile-visit campaign built brand presence on Instagram, bringing new visitors into the brand's owned audience.
Retargeting
The retargeting layer closed the loop, converting engaged shoppers into paying customers at the strongest ROAS of any layer in the funnel.
What it produced.
Average return on ad spend across the full year
Purchases generated
View-to-purchase conversion rate across the full year
Of shoppers who added to cart went on to initiate checkout
The retargeting layer alone closed at a 3.13x ROAS, turning engaged shoppers into paying customers efficiently, validating the full-funnel approach across 76 campaigns and a full year of testing, scaling, and optimization on Meta.
