Coffee Fellows
Photography, reels, and day-to-day social management built to launch a German coffee-shop brand into the Egyptian market.
Coffee Fellows is a German coffee-shop brand entering Egypt for the first time, a launch with no local audience or brand memory to draw on. The mandate was to build both from nothing: introduce the menu, establish a visual identity on social, and turn a new storefront into a place people already wanted to visit before it opened.
Every post was shot and produced in-house: professional food and drink photography, seasonal product features, and short-form reels, run on a consistent posting schedule with active community management from day one.
We created a buzz and generated excitement among the target audience. This resulted in a successful opening, strong brand recognition, and a growing customer base.
