Fawry Pay, Campaign Film

A campaign film for Egypt's leading digital payment brand.

A comedic, retro-styled campaign film for Fawry Pay, following a group of women mid-appointment at a vintage salon, under dryers, in curlers, mid-facial, as one leaves ready to shop, bags in hand, without ever queuing to pay. ARQQA led the project end to end: concept, direction, and production, from storyboard through the final cut, promoting #Fawry_Pay as the easiest way to shop online.

Storyboard sketch of a woman walking out with shopping bags — Storyboard to final frame

Final frame of a woman walking out of the salon with shopping bags, smiling — Storyboard to final frame

Woman celebrating with shopping bags raised, the full salon cast behind her — The final beat, out the door before the appointment's even over

Woman with a face mask and cucumber slices giving a thumbs up — Character work, every extra given a real beat

Woman in a red shirt with retro sunglasses and cat-eye glasses — Character work, every extra given a real beat

Woman under a vintage salon hair dryer wearing a hairnet with curlers — Production design, the salon set, dressed for period

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