Merova
A Shopify storefront for a Turkish fashion house selling two very different catalogues, apparel and beauty, without making customers choose between them.
Merova brings Turkish fashion to the Egyptian market, womenswear across pyjamas, lingerie, maternity and shapewear, alongside the full Pierre Cardin makeup range. Two catalogues, two shopping mindsets, one store.
Fashion and beauty do not shop the same way. Apparel needs size, fit and fabric before anyone adds to cart; cosmetics are shade-led and largely repeat purchases. A single generic product template would have served neither, and burying one category under the other would have cost the store half its range.
We gave each catalogue its own merchandising logic. Apparel browses by season and garment type with stock and price filters doing the narrowing; beauty browses by what you are actually shopping for, eyes, lips, face, through a visual mega menu that skips the category ladder entirely.
Product pages carry the detail a considered purchase needs, gallery, size selection, vendor and SKU, live stock state, and stay honest when something is gone, offering a notify-me rather than a dead end. Search surfaces trending queries and popular products before a single character is typed.
The result is one storefront that behaves like two specialist shops, on a platform the client's own team can merchandise without a developer in the loop.
