An App Nobody Uses Is Infrastructure Nobody Needed.
ARQQA designs and builds mobile applications that users return to. Not just download. Our practice combines deep UX research, conversion-optimized onboarding design, and performance-engineered development, built for iOS and Android with the MENA user's behavior, language, and digital context in mind.
Category Entry Point
“When your app installs aren't becoming active users.”
Mobile App Development Company — An App Nobody Uses Is Infrastructure Nobody Needed.
Most apps lose 77% of their daily active users within three days of install. The failure point is almost always the onboarding experience, too many steps, too little clarity, too much friction before the first value moment. We eliminate that friction before launch.
From user research to a shipped, staged release.
User Research & App Strategy
Who is the primary user? What is their first value moment? What is the minimum viable onboarding flow? We define the app strategy before the first screen is designed.
UX Architecture & Flows
Complete user flow mapping. Every screen. Every state. Every edge case. The UX architecture is signed off before visual design begins.
UI Design
Platform-native design systems (iOS Human Interface Guidelines, Android Material Design). Full design system with components, colors, typography, and interaction patterns. Dark mode and accessibility compliant.
Development & QA
React Native or native development depending on requirements. Staged releases: internal alpha → beta testing → production. Full QA cycle including regression, performance, and accessibility testing.
What's Included
- App strategy document and technical brief
- User research and persona definition
- Complete UX flow architecture
- Wireframes and interactive prototype
- Full UI design system (iOS and Android)
- Development (React Native or native)
- App Store Optimization (ASO), metadata, screenshots, preview video
- App Store and Google Play submission
- Post-launch monitoring and crash reporting setup
Tooling: Figma, React Native / Swift / Kotlin, Firebase, Mixpanel, Crashlytics.
Fawry: 6M+ app installs. 1M monthly active users within 18 months. First fintech super-app in MENA by install volume. ASO alone generated 100K organic installs.