From Occasional Brand Moments to a Structured, Always-On Channel.
A regional enterprise IT and cybersecurity leader turned an inconsistent LinkedIn presence into a disciplined, multi-objective program reaching the CIOs and CISOs who make up its buying audience.
LinkedIn, Structured B2B Social Program
What was broken.
GTS Holding is a regional enterprise IT and cybersecurity partner operating across Egypt, Saudi Arabia, and the UAE. LinkedIn is the primary channel for reaching the CIOs, CISOs, and IT directors who make up its buying audience, but the presence consisted of single-flight brand moments (an award announcement, an event activation) rather than a sustained program.
What we did about it.
ARQQA evolved the program from occasional flights into a structured, always-on mix of four objectives running side by side on disciplined daily budgets:
Brand Awareness
A major industry-event activation and a partner-award announcement, flagship moments that built reach ahead of a dedicated lead-generation push.
Engagement
Sustained engagement activity on owned content, keeping the brand present between flagship moments rather than only around them.
Website Traffic
Traffic campaigns running alongside awareness, routing a qualified enterprise audience to the site on a disciplined daily budget.
Lead Generation
Three lead-generation flights run and compared against each other, with video-led creative carrying the majority of the program's watch time.
What it produced.
Program totals across the full engagement period:
Leads generated through a structured, always-on LinkedIn program
Impressions delivered
Clicks generated
Blended click-through rate across all objectives
Video view-through rate
Three lead-generation flights were run and compared against each other. The sustained daily-budget flight delivered the strongest form-completion rate and the largest volume of leads, the clearest signal identified for scaling going forward.
What it leaves behind.
A single LinkedIn program now carries brand awareness, engagement, website traffic, and lead generation on disciplined daily budgets.
Video-led lead-gen creative drove the majority of watch time and the highest form-completion rate in the program.
A repeatable reporting baseline now exists for GTS to compare future flights against.