Scaling a National Regulator's Voice, 71.5% Follower Growth in Six Months.
Egypt's National Telecom Regulatory Authority needed to grow its digital voice for public-service messaging. ARQQA built an always-on, multi-objective Meta Ads program that nearly doubled its audience.
Social Media Growth, Meta Ads Program
What was broken.
NTRA is Egypt's official telecommunications regulator, protecting consumers, licensing operators, and communicating public policy directly to citizens. The brand had a large but under-engaged Facebook and Instagram audience, with limited reach for awareness campaigns and citizen-facing programs, including child-safety initiatives.
What we did about it.
Rather than a single campaign, ARQQA ran a continuous portfolio across five months, each objective tuned and iterated as performance data came in:
Page Likes & Follows
Recurring ‘new creative’ waves grew the Facebook fan base, including a dedicated Children Campaign track.
Engagement
High-volume post engagement campaigns amplified reach on owned content at very low cost per result.
Instagram Profile Visits
Targeted traffic campaigns drove qualified visits to NTRA's Instagram profile, building a second channel.
Awareness & Telephony
Reach and call-driving formats extended the toolkit for public-service and hotline messaging.
What it produced.
Before and after, six months of sustained program activity:
Growth in total Facebook Page audience, from roughly 606K to over 1.03M followers
Total Page engagements, reactions, comments, shares, saves, and clicks
Impressions delivered across the program
New Facebook likes generated
New Instagram follows generated
The engagement layer was especially efficient: one single-day post-engagement campaign delivered over 300,000 results at a fraction of a cent per result, the clearest signal in the program for where budget worked hardest.
