A Crisis Handled in the First Hour Costs 10% of a Crisis Handled in the First Day.
ARQQA's Crisis Handling service provides rapid-response communications management for social media and digital reputation crises. Pre-built playbooks. Trained response teams. Senior communications oversight. We've operated in markets that have experienced revolutions, pandemics, and economic shocks. We understand how to hold a brand steady under pressure.
Category Entry Point
“When a single post is threatening to become a brand crisis.”
Brand crises are a predictable risk, not a rare event.
The difference between a crisis that resolves in 24 hours and one that generates three months of negative press is almost always the speed and quality of the first response. ARQQA prepares brands for crises before they happen and manages them when they do.
From playbook to narrative rebuilding.
Pre-Crisis, Playbook Development
We work with your team to map crisis scenarios, define severity levels, assign ownership, and write approved response templates. When a crisis occurs, the playbook is already signed off. No 3am approval chains.
Detection, Real-Time Monitoring
Integrated with our social listening infrastructure, ARQQA monitors for crisis signals, sentiment spikes, volume anomalies, influencer mentions, media pickup, and alerts the crisis team before the situation escalates.
Response, Rapid, Coordinated Action
Crisis lead takes ownership within 30 minutes of tier-1 alert. Statement drafted, stakeholders briefed, response across all channels coordinated. Every action is logged in real time.
Recovery, Narrative Rebuilding
Post-crisis: sentiment monitoring, community re-engagement, earned media analysis, and a crisis debrief report with lessons and playbook updates.
What's Included
- Crisis scenario mapping and severity classification
- Pre-approved response playbook (5–10 scenarios)
- Real-time monitoring with crisis threshold alerts
- 30-minute crisis lead response SLA (tier-1 events)
- Full crisis management (statement drafting, stakeholder comms, channel coordination)
- Post-crisis sentiment monitoring (30 days)
- Crisis debrief report
Availability: 24/7 on-call for active retainer clients. Playbook development available as standalone engagement.