The Most Important Conversations About Your Brand Happen Without Tagging You.
Social listening is the practice of monitoring brand mentions, competitor activity, industry conversations, and sentiment signals across the entire digital landscape, not just your owned channels. ARQQA's social listening service delivers weekly intelligence reports that inform content, product, and communications strategy.
Category Entry Point
“When you have no visibility on what the market is saying about your brand.”
Most brands monitor their own mentions. Almost none monitor the rest.
Fewer track untagged brand mentions. Almost none systematically monitor competitor sentiment, category conversations, or emerging customer language, the intelligence that actually informs strategy. Social listening converts the noise of the internet into actionable strategic signals.
From listening architecture to strategic signal.
Listening Architecture Setup
We configure your listening dashboard with: brand keyword sets (name + variations + misspellings), competitor keyword sets, industry and category terms, product and service terms, Arabic and English language variants, and regional dialect considerations.
Sentiment Analysis & Reporting
Weekly sentiment reports: volume trends, positive/negative/neutral split, top themes, emerging topics, and competitor comparison. Monthly strategic intelligence briefing: what the market is saying about your category and how to respond.
Signal-to-Strategy Conversion
The real value of social listening is not the data, it's what you do with it. ARQQA translates listening signals into content recommendations, communications adjustments, and strategic opportunities.
What's Included
- Listening setup across all major platforms plus news and forums
- Arabic and English keyword monitoring
- Competitor monitoring (up to 5 competitors)
- Weekly sentiment and volume report
- Monthly strategic intelligence briefing
- Real-time alerts for sentiment spikes or brand mentions above threshold
- Share of voice analysis (brand vs. competitors)
Tooling: Brandwatch / Mention / Sprout Social Listening, custom dashboards.