Challenges:
To stand out in a competitive Fintech market and generate voluminous transactions on the wide array of services offered by Aman.
Objectives:
To leverage cross advertising networks presence effectively for customer acquisition, targeting users in Egypt, while also maintaining a presence on social media primarily for brand awareness and engagement.
Strategy and Execution:
• Performance Marketing: Implement a robust growth Ads strategy aimed at user acquisitions. The ads were carefully architected with specific targeting related to the Fintech Market and targeted geographically to reach potential users in Egypt .
• Social Media for Awareness: Use social media platforms to create awareness about the application's services,.
Unique Approach:
• High Conversion Visuals and Content: Developed content and visuals specifically for Google Ads and other advertising networks that were highly converting and encouraged immediate action, such as app downloads, registration, and transactions.
• Continuous Optimization: Regularly analyzed advertising performance and adjusted strategies for maximum effectiveness and cost-efficiency.
Results
Our strategy led to remarkable improvements within November 2021 till January 2024
2
M
Downloads
232
K
App Registrations
800
K
Successful Transactions
