Performance Marketing
Join arqqa's Performance Power House
At Arqqa Digital, we believe that performance marketing is an essential component of digital strategy. It plays a significant role in company growth by enhancing brand visibility, driving customer engagement, and contributing to lead generation and conversion. Here’s a detailed explanation of the performance marketing process that we employ for clients in the MENA region:
Performance Marketing
1. Goal Setting
The first step in performance marketing is to establish clear, quantifiable goals that align with your broader business objectives. These could include increasing website traffic, boosting mobile app installations or user engagement, and growing social media followers or engagement rates.
Performance Marketing
2. Audience Segmentation
We identify and segment your target audience based on demographics, interests, behaviors, and other relevant factors. This segmentation enables personalized marketing strategies that resonate more effectively with each audience segment.
Performance Marketing
3. Channel Selection
Depending on where your target audience is most active, we select the most effective marketing channels. These could include search engines (for SEO and SEM), social media platforms, email, content marketing on the website or blog, and app stores for mobile app growth.
Performance Marketing
4. Strategic Planning
We develop a comprehensive strategy for each selected channel. For website growth, this might involve a combination of SEO for organic traffic, content marketing to engage visitors, and SEM for targeted reach. For mobile app growth, strategies may include App Store Optimization (ASO), in-app advertising, user onboarding optimization, and retention strategies. For social media growth, strategies can involve organic content creation, influencer collaborations, and targeted social media advertisements.
Performance Marketing
5. Execution
We implement the strategies across the selected channels. This involves creating engaging content, setting up and managing ad campaigns, optimizing the website and mobile app for conversions, and engaging with the audience on social media.
Performance Marketing
6.Tracking and Analysis
We use analytic tools to track the performance of each campaign and the overall growth in each area (website, mobile app, social media). We monitor key metrics such as website traffic, app installs, user engagement, social media follows and engagement, conversion rates, and ROI.
Performance Marketing
7. Optimization
Based on the data collected, we continuously optimize the strategies. This could involve tweaking ad campaigns, updating SEO strategies, improving the mobile app based on user feedback, or changing social media content to better engage the audience.
