Memorable brands are what we professionally create
At Arqqa Digital, we believe that video production is an essential component of digital strategy. It plays a significant role in company growth by enhancing brand visibility, driving customer engagement, and contributing to lead generation and conversion. Here’s how we approach video production for our clients in the MENA region:
2. Defining the Scope of Video Production
Based on the initial analysis, we define the scope of the video production. This could involve creating promotional videos, explainer videos, product demos, or any other type of video content that aligns with the client’s objectives and audience insights.
1. Understanding the Client’s Business and Goals
The first step involves gaining an in-depth understanding of the client’s business, its goals, and the target audience. This includes understanding the audience’s needs, preferences, and behavior, which helps in creating video content that resonates with them and drives engagement.
4. Video Production
Our team produces high-quality, engaging video content based on the storyboard and script. The video content should provide value to the audience, whether it’s informative, entertaining, or inspirational. It should reflect the client’s brand and resonate with the audience, encouraging them to engage with it and share it with others.
3. Storyboarding and Scriptwriting
We create a storyboard and script for the video content based on the client’s objectives and audience insights. This involves deciding on the tone and style of the video, the message to convey, and the call-to-action.
6. Distribution and Promotion
We distribute and promote the video content through the chosen channels. This could involve posting it on the client’s website or blog, sharing it on social media, sending it via email newsletters, and more.
Our video production process is designed to help businesses achieve their goals and drive growth. Given our extensive experience and deep understanding of the MENA region, this process can be effectively tailored to support the growth of clients across various sectors.
5. Post-Production and Editing
: We edit the video content to ensure that it is polished, professional, and engaging. This involves adding special effects, background music, voiceovers, and subtitles, as well as trimming and cutting the footage to create a seamless final product.