Growth Marketing
Result-driven strategies that put your customer in the heart
Performance marketing, often referred to as growth marketing, is a comprehensive approach that aims to drive measurable growth across various digital platforms. Here’s a detailed explanation of the process that Arqqa Digital could follow for any client in the MENA region, focusing on website growth, mobile application growth, and social media growth.
Growth Marketing
1. Goal Setting
The initial step in performance marketing is to establish clear, quantifiable goals. These could include increasing website traffic, boosting mobile app installations or user engagement, and growing social media followers or engagement rates. These goals should align with the client’s broader business objectives.
Growth Marketing
2. Audience Segmentation
Identify and segment the target audience based on demographics, interests, behaviors, and other relevant factors. This segmentation enables personalized marketing strategies that resonate more effectively with each audience segment.
Growth Marketing
3. Channel Selection
Select the most effective marketing channels depending on where the target audience is most active. These could include search engines (for SEO and SEM), social media platforms, email, content marketing on the website or blog, and app stores for mobile app growth.
Growth Marketing
4. Strategic Planning
Develop a comprehensive strategy for each selected channel. This might involve a combination of SEO for organic traffic, content marketing to engage visitors, and SEM for targeted reach for website growth. For mobile app growth, strategies may include App Store Optimization (ASO), in-app advertising, user onboarding optimization, and retention strategies. For social media growth, strategies can involve organic content creation, influencer collaborations, and targeted social media advertisements.
Growth Marketing
5. Execution
Implement the strategies across the selected channels. This involves creating engaging content, setting up and managing ad campaigns, optimizing the website and mobile app for conversions, and engaging with the audience on social media.
Growth Marketing
6. Tracking and Analysis
Use analytic tools to track the performance of each campaign and the overall growth in each area (website, mobile app, social media). Monitor key metrics such as website traffic, app installs, user engagement, social media follows and engagement, conversion rates, and ROI.
Growth Marketing
7. Optimization
Based on the data collected, continuously optimize the strategies. This could involve tweaking ad campaigns, updating SEO strategies, improving the mobile app based on user feedback, or changing social media content to better engage the audience.