Digital Strategy
Result-driven strategies that put your customer in the heart
Creating a robust digital strategy for our clients in the Middle East and North Africa (MENA) region is a multi-step process. Given Arqqa Digital’s wide experience across various sectors and its reach throughout the region, the process typically unfolds as follows:
Digital Strategy
1. Grasping the Client’s Business and Goals
We start by immersing ourselves in the client’s business, understanding their specific goals, and identifying the challenges they face. This includes getting to know their target audience, competitors, unique selling proposition (USP), and their current market position. For clients in the banking or Fintech sectors, this might involve an in-depth analysis of the financial market and the regulatory environment.
Digital Strategy
2. Market & Audience Research
We then conduct thorough market research to understand the digital landscape in the client’s specific geographic location (e.g., Egypt, Morocco, UAE, Saudi Arabia, or Kuwait). This involves understanding the digital behavior of the target audience, their preferences, and their weak points along with their problems. It also involves understanding the competitive landscape and the digital trends in the specific sector.
Digital Strategy
3. Establishing Goals and Key Performance Indicators (KPIs)
Based on the client’s objectives and the market research insights, we set specific goals for the digital strategy. These could be increasing brand awareness, driving website traffic, generating leads, or increasing sales. Alongside these goals, we establish KPIs to measure the effectiveness of the strategy.
Digital Strategy
4. Strategy Development
At this stage, we start by developing the digital strategy. This includes deciding on the digital channels to be used (like social media, SEO, content marketing, email marketing, etc.), the type of content to be created (like videos, blogs, infographics, etc.), and the specific tactics to be used (like influencer marketing, PPC advertising, etc.).
Digital Strategy
5. Implementation
Once the strategy is developed, we put it into action. This involves creating and distributing the content, managing the digital channels, and running the marketing campaigns.
Digital Strategy
6. Monitoring and Optimization
Once the strategy is in action, we monitor its performance against the set KPIs. This involves tracking the engagement metrics, the conversion rates, and the ROI of the digital campaigns. Based on these insights, we continuously optimize the strategy to improve its effectiveness.
Digital Strategy
7. Reporting and Evaluation
Finally, we prepare regular reports to communicate the performance of the digital strategy to the client. These reports include detailed analytics and insights, and they help in evaluating the success of the strategy and in making informed decisions for the future. This approach ensures a thorough and effective digital strategy tailored to each client’s specific needs and market conditions. With Arqqa Digital’s deep experience serving both the private and public sectors in the MENA region, it can effectively adapt this process for any client or sector.
