Motion Graphics
Let your art dance on screens
Producing motion graphics is a crucial part of a company’s branding and marketing strategy. It’s the art of creating animated videos or digital footage to convey ideas, stories, or concepts in a visually appealing and engaging way. Here’s a detailed breakdown of the kick-off process for any client in the MENA region:
Motion Graphics
Discovery and Research
The journey begins with understanding the client’s business, objectives, target audience, and the message they wish to communicate through the motion graphics. It’s also vital to research industry trends, strategies of competitors, and the cultural nuances and preferences of the audience in the MENA region to ensure the motion graphics are locally relevant and engaging.
Motion Graphics
Concept Development
This phase involves developing the concept or idea for the motion graphics. This includes crafting the storyline, messaging, and overall theme. The concept should align with the client’s business goals and resonate with the target audience.
Motion Graphics
Scriptwriting and Storyboarding
A script is created that outlines the narrative and dialogues (if any) for the motion graphics. Then, a storyboard is created, which is a visual representation of how the script will unfold, scene by scene. It serves as a guide for the production process and provides the client with a visual preview of the final product.
Motion Graphics
Design and Animation
The visual elements, such as characters, backgrounds, and objects, are designed based on the storyboard. These elements are then animated using motion graphics software. This process involves manipulating the elements to move and interact according to the script and storyboard.
Motion Graphics
Sound Design
Sound design is the process of adding music, voiceovers, sound effects, and other audio elements to enhance the overall impact of the motion graphics. The audio should complement the visuals and aid in conveying the intended message.
Motion Graphics
Editing and Finalizing
The motion graphics are edited to ensure smooth transitions, correct timing, and overall coherence. Once the editing is complete, the final product is reviewed with the client, and any necessary changes are made.
