Creative Concept Development
Result-driven strategies that put your customer in the heart
Creative concept development is the heart and soul of advertising, where we come up with a big idea that ties together and drives an entire ad campaign. Let us break down how a company like Arqqa Digital might go about this for clients in the MENA region:
Creative Concept Development
1. Discovery and Research
First things first, we need to really understand the client’s business - their goals, target audience, and what makes their product or service unique. We also look at what the competition is doing, the latest industry trends, and the cultural nuances and preferences of the audience in the MENA region to make sure the concept is locally relevant and engaging.
Creative Concept Development
2. Ideation
Based on what we find in the research, we brainstorm a bunch of creative ideas for the campaign. This could involve adding elements of drama, comedy, music, games, or other themes that fit with the brand and resonate with the target audience.
Creative Concept Development
3. Concept Development
Once we’ve chosen a direction from the ideation phase, we develop it further into a full-blown concept. This includes refining the story, visual elements, and key messages. It’s during this stage that we detail out specific creative elements, like jingles, influencer partnerships, roles for actors or singers, and so on.
Creative Concept Development
4. Copywriting
We then translate the creative concept into an engaging and persuasive advertising copy. The copy should effectively communicate the key messages and provoke the desired response from the audience.
Creative Concept Development
5. Visual and Audio Elements
We accompany the ad copy with suitable visual and audio elements. This could involve creating storyboards for TV commercials, selecting images for print ads, or composing jingles. We also finalize the choice of influencers, actors, or singers in this stage, making sure they align with the overall concept.
Creative Concept Development
6. Prototype and Testing
We create a prototype or mock-up of the ad and test it with a small segment of the target audience. We gather feedback and make necessary adjustments to the concept, copy, or execution elements.
Creative Concept Development
7. Production
Once the concept is finalized, we move into the production phase. This could involve filming a commercial, recording a radio ad, designing a print ad, and so on.
