Challenges:
Despite a loyal customer base, Jovialty faced two primary challenges:
• Scaling Sales: Increasing market competition made it difficult for Jovialty to stand out and attract new customers.
• High Cost Per Order: The existing media buying strategy was not cost-efficient, leading to higher expenses with limited returns.
Objectives:
Our primary goals were:
• Increase Sales Volume: Achieving a significant boost in online sales.
• Reduce Cost Per Order: Optimizing the media buying strategy to lower advertising costs while maintaining sales volume.
• Acquire New users
Strategy and Execution:
Media Buying Approach
We identified key platforms where Jovialty’s target audience was most active, including Instagram, Facebook, and Google Ads. A mix of organic content and paid ads was utilized to enhance reach and engagement.
Campaign Design
Our campaigns featured visually appealing and informative content, focusing on the natural ingredients and eco-friendly packaging of Jovialty’s products. We leveraged user-generated content and influencer endorsements for authenticity.
Budget Allocation
We strategically allocated the budget, prioritizing high-performing channels and ad formats. The regular analysis enabled us to redirect funds to the most effective campaigns in real time.
Unique Approach:
• High Conversion Landing Pages: Developed landing pages specifically for Google Ads that were highly informative and encouraged immediate action, such as booking consultations.
• Continuous Optimization: Regularly analyzed ad performance and adjusted strategies for maximum effectiveness and cost-efficiency.
Results
Our strategy led to remarkable improvements within March 2023 To Jan 2024
30
%
Reduced Cost Per Order
60
%
increase in online sales
30
%
Average Order Value