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Klivvr

Branding
In today's fast-paced digital world, online banking has become an essential part of our daily lives. With the rise of digital banking services, it has become increasingly important for online banks to establish a strong brand identity that differentiates them from their competitors. Klivvr an online bank based in Egypt, approached Arqqa, the full-fledged digital marketing agency, to help them establish a strong brand identity that would resonate with their target audience and convoy all their core value and USPs seamlessly.
Klivvr - OFH
2022

arqqa's team is dedicated to providing clients with innovative and effective digital solutions that help them achieve their business goals. Overall, Arqqa is a one-stop-shop for all digital marketing needs, providing clients with comprehensive support and expertise to help them succeed in the digital space and with outstanding strategic thinking and research skills, Arqqa was able to generate a strong concept for Klivvr's brand identity and the first step was to analyze Klivvr's target audience and understand their needs, strength and pain points.

Klivvr

And as Klivvr is a brand for youth and early adopters which targets a segment of 18-40, young professionals who are looking for innovative and progressive banking solutions that are elegant and trendy, simple and straightforward, reliable and trustworthy, confident and smart with core values of elevation, innovation, integrity, customer-centricity, and dynamism, Arqqa developed a brand concept that reflected this segment of target audience by using colors of blue, purple, and white. These colors were chosen to deliver Klivvr's message to its target segmentation easily and to let them know that Klivvr is a new revolution in the era of online banks that seeks to empower its customers with a fully customized application that supports every individual’s needs in their every day’s activities and acquirements.

Klivvr specializes in banking solutions, bookings, and subscription management payments, with a wide array of other services geared towards making your finances more manageable. Klivvr strives to offer digital solutions to perform all your day-to-day financial tasks effortlessly and efficiently without the hassle of a traditional bank.

The typography used in the brand identity was clean, youthful, modern and complemented the brand concept and color palette. The logo was designed to be simple yet memorable, featuring a stylized "K" that represented Klivvr's young, easy, innovative and dynamic approach that it’s taking in the world of banking.

The end result was a cohesive brand identity that accurately represented Klivvr's unique value proposition in the online banking market. The new brand identity was applied to all of Klivvr's marketing materials, including their website, social media profiles, and promotional materials.

In conclusion, Arqqa's success story with Klivvr is a testament to the importance of a comprehensive branding strategy in establishing a business's identity and engaging its target audience. By conducting extensive research and developing a unique brand concept, color palette, typography, and logo design, Arqqa was able to create a cohesive brand identity that accurately represented Klivvr's unique value proposition and unique selling points. The new brand identity had an immediate impact on Klivvr's business and helped them achieve their goals more effectively and stand out in the crowded online banking industry. If you're looking for a partner to help you develop your brand identity, contact Arqqa today!