24.2
%
Increase in number of referring domains
325
Keywords in First Page on Google
3150
Increase in number of keywords that rank 1st page on Google and generate traffic
276
%
Increase organic traffic year-over-year
75.5
%
In organic clicks on non-branded keywords
Jan 2022 - Client Onboarding - The Challenge:
- Average total sales per month 40,000 SAR.
- Weak Brand Positioning.
- Doubts about scaling on both sides (on-ground and online).
- Operations was exclusive to Dammam only.
- Only 50 Products were available.
- Unstructured tracking framework.
- Unstructured Campaign Architecture.
Jan 2023 - Growth & Scalability
- Average total sales per month 300,000 SAR.
- High Brand Positioning.
- Operations now expanded to an additional 6 cities.
- More than 3,000 Products are available.
- Structured tracking framework that enabled better strategic decision making such as geographical and categorical expansion.