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Merova

Performance Marketing
Merova Store, an Egyptian e-commerce platform specializing in women's fashion, caters to a diverse clientele seeking quality clothing and accessories.
Merova

Challenges:

  • Aggressive Marketing Competition in this Industry.
  • Enhancement of online visibility and customer engagement.
  • Inefficient inventory management.
  • Unfriendly Website User Experience
  • Brand positioning was in the wrong direction

Objectives:

  • Boost website traffic and sales.
  • Strengthen social media presence.
  • Leverage ROAS.

Achievements

  • Social Media Marketing: Leveraged Instagram, Facebook, and TikTok for targeted campaigns, focusing on interactive content and promotions.
  • Website Optimization: Revamped the website for better user experience, improved SEO, and added engaging content.
  • Explore More Digital Platforms.
  • Make the profitable placement: Meta was doing well but changed the structure to become more profitable.

Results

The final results of Merova were:

4
M
Online sales
5
Maintain Average ROAS
20
%
Increase in social media followers

Conclusion:

Merova Store’s strategic digital marketing efforts led to measurable growth in sales and online presence, proving the effectiveness of arqqa's tailored approach to e-commerce.