Merova Store, an Egyptian e-commerce platform specializing in women's fashion, caters to a diverse clientele seeking quality clothing and accessories.
Merova
Challenges:
Aggressive Marketing Competition in this Industry.
Enhancement of online visibility and customer engagement.
Inefficient inventory management.
Unfriendly Website User Experience
Brand positioning was in the wrong direction
Objectives:
Boost website traffic and sales.
Strengthen social media presence.
Leverage ROAS.
Achievements
Social Media Marketing: Leveraged Instagram, Facebook, and TikTok for targeted campaigns, focusing on interactive content and promotions.
Website Optimization: Revamped the website for better user experience, improved SEO, and added engaging content.
Explore More Digital Platforms.
Make the profitable placement: Meta was doing well but changed the structure to become more profitable.
Results
The final results of Merova were:
4
M
Online sales
5
Maintain Average ROAS
20
%
Increase in social media followers
Conclusion:
Merova Store’s strategic digital marketing efforts led to measurable growth in sales and online presence, proving the effectiveness of arqqa's tailored approach to e-commerce.