Responsibilities:
Conduct keyword research and analysis to identify opportunities for organic search traffic growth
Develop and implement on-page optimization strategies, including content optimization, meta tag optimization, and internal linking
Conduct technical SEO audits to identify and resolve website issues that may negatively impact search engine visibility
Develop and execute off-page optimization strategies, including link-building and outreach campaigns
Monitor and analyze website analytics and performance metrics to identify trends and opportunities for improvement
Stay up-to-date with the latest SEO trends and algorithms and adjust strategies as needed to maintain a competitive edge
Qualifications
1-3 years of experience in SEO, digital marketing, or a related field
Excellent knowledge of Google Analytics, search engine algorithms, ranking factors, and critical algorithm updates
Experience with website optimization, keyword research, and link-building techniques, Data Studio, GA4
Strong analytical skills and experience with data analysis and reporting
Excellent communication skills, with the ability to present complex data in a clear and concise manner
Ability to work independently and as part of a team
Bachelor’s degree in Marketing, Communications, or a related field